HomeNetMonies.com
 
Top Pick!

Subscribe to our FREE Home Business Tips Newsletter with hundreds of money making tips and tricks. Enter your contact info below and click: "Free Signup!".
Your privacy is guaranteed.

E-Mail Address:

First Name:


Links

Residual Income Programs

     

Articles and Tips

     

Recommended Products

 

Internet Marketing

     

 


eBooks

     

Website Promotion

     

Website Development

     

Psst!...Have you Heard the Buzz?
There's a new, fully automated traffic-generation system that can send thousands of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral"

OPEN A FREE ACCOUNT HERE!

Recommended Sites:



 

 
HOME - SEARCH ENGINE Articles

Monitoring Search Engine Positions
(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com


Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.




Michael Rasmussen is a successful Internet Marketing Consultant and author of many top-selling eBooks. Michael has been marketing online since the early days and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his Free monthly newsletter full strategies and techniques for successful web site promotions that can help YOU!

Go to http://www.search-engines-revealed.com
 

Search Engines REVEALED

Finally - a step-by-step guide to help you achieve Top Search Engine Ranking in the major search engines. Now you can profit by using same optimization strategies and techniques used by successful site owners! 100% Guaranteed!



Click Here For Details
 

 
More Home Business Articles

Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get and keep their business running during those early years of their operation. [read more...]

How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested into attracting sales and how much ROI those dollars put back into the business. [read more...]

Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met. [read more...]

How To Measure Advertising Success Online
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business. [read more...]

How to Maximize the Value of Your Time
How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business’ resources. [read more...]

 
Home Business Opportunities

Plug-In Profit Site™ - Complete Money Making Site Setup FREE!
Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! I will get you setup and ready to start making money from the comfort of your own home by this time tomorrow. [click here...]

FREE! Work At Home Business Opportunity
Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! [click here...]

Allen Says' Internet Warriors - The Only Home-Based Marketing Group On The Internet That Has Actually Helped Thousands Of People Start Making Money From Their Homes!
If you have been looking for a way to make money on the Internet from home, you can stop looking....you just found it. I can almost guarantee you have heard about us already, but it's hard to find out who really does come through for you and who doesn't isn't it? [click here...]

A Swarm Of Traffic To Your Website
There's a new, fully automated traffic-generation system that can send 1000s of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral"... Check it out and create a FREE account today! [click here...]

This Company Has Cut $10,000+ Checks For People Who Worked Its Plan For Only 30 Days!
The Internet is growing up, and it is now opening up MORE opportunities than ever before for individuals like you and me — creating more millionaires than any other medium in history! In fact, right now you can join an incredible opportunity to capitalize on this on-the-verge-to-explode home based Internet business trend today! [click here...]

 
Internet Marketing Resources

What if I could show you how to start an Internet Business in less than 24 hours, and see profits by next weekend — would you be excited?
I now make $7.6 million per year... But if I had to start again from SCRATCH, this is how *I* would build my first Internet business in less than 48 hours and see profits by next weekend..." [click here...]

The so-called "experts" are NERVOUS...
I'm giving away my most advanced e-mail marketing secrets — stuff that even they don't know about! So for the first time ever you can... [click here...]

At Last, You Can Package And Sell Information Online Using The Same Tool We Used To Make $254,049* Selling Just One eBook!
Announcing "eBook Pro," the only software in the universe that makes your information virtually 100% burglarproof! It comes with a comprehensive one-year, money-back guarantee, and it's available for a short time at less than 1/500th of its original cost... [click here...]

I still can't believe I'm doing this...
I've spilled the beans about how ANYONE (no matter who you are OR what your background is) now has the opportunity to build a wildly successful Internet business*... And I've wagered over $68,792 to prove I can show even a complete beginner exactly how it's done! [click here...]

-- FOR IMMEDIATE RELEASE -- EXCLUSIVE INTERVIEW!
Learn how this regular guy from Oregon has been quietly raking in $32,876 A DAY with his ugly, outdated web site — WITHOUT spending a dime on traffic or advertising! [click here...]

Discover The Insider Secrets To These True Internet Marketing Success Stories...
Real people are making $30,000 to $2,000,000 each year with their Internet home-businesses — hear their stories and learn how they did it... Straight from the horse's mouth! [click here...]

Terms of Service - Earnings Disclaimer - Privacy Policy